Understanding Japanese customers has been tricky over the years. Potential entrants into this lucrative market have spent large chunks of money to grab a share of the market. However, many of them failed to make considerable headways into it. There are many reasons for this failure. However, the chief among them is, that many of these foreign companies utterly failed to … [Read more...] about What To Consider When Marketing To Japanese Customers?
Although, China and India are attractive markets due to their sheer size and the vibrant cultures associated with them, the Japanese market still offers amazing opportunities to the aspirant entrants from other countries. We are going to discuss some of the most important reasons behind the attractiveness of Japanese market. Top 7 Reasons To Enter Into Japanese … [Read more...] about Top 7 Reasons To Enter Into Japanese Market
Japanese entrepreneurs going global. This must be a thrilling news for all of you as it demonstrates that many Japanese companies are aggressively pursuing business opportunities in Japan and other countries. They are looking for potential business partners in many countries including yours as well, of course. The best way to approach them is to prepare yourself as a business … [Read more...] about Japanese Entrepreneurs Going Global
How to Enter Into the Japanese Market? That is the question many potential entrants to the Japanese market ask us every time we visit one of the several convention centers in Japan while trade shows are being held. In fact, there is no easy road to success as far as the Japanese market entry strategy is concerned. And, there are there are more than one ways to be successful as … [Read more...] about How to Enter Into the Japanese Market?