Fast Retailing Co. will open Uniqlo Tokyo, the fashion brandâ€™s new global flagship store, in the Ginza shopping district in Chuo Ward, Tokyo, on Friday.
The new Uniqlo shop will occupy the first four floors of the Marronnier Gate 2 shopping building in Ginza and become Uniqloâ€™s information hub to disclose the brandâ€™s latest news â€” from new products to limited editions and related surprising behind-the-scene details.
â€œItâ€™s a place where people can imagine life with Uniqlo in a leisurely way as if they are strolling down the streets of Ginza,â€ said a public relations officer of Fast Retailing, which is giving the store the status of Uniqloâ€™s new global flagship store, or one of the most important large flagship stores representing the brand.
The combining floor space of nearly 5,000 square meters is one of the largest in the country and is almost equivalent to the size of 20 tennis courts put together. With an atrium that reaches the fourth floor, the store looks even more spacious. The interior has been designed with the concept of sophisticated elegance. And the wooden-surface flooring gives off a calm atmosphere.
Step inside the first floor and you will be greeted by LifeWear Square, which features Uniqloâ€™s hottest products. Here, Uniqlo Tokyo suggests coordination ideas with mannequins, and panels reveal hidden wonders about Uniqlo, such as the unique production method the brand takes pride in and the secrets of materials it uses. A flower shop will also be introduced to help add a dash of color to your life.
The second floor is dedicated to womenâ€™s fashion, and the third floor is for men. Clothes for children and babies are sold on the fourth floor, where there is also a play area with picture books.
Fast Retailing has also made it possible for customers to purchase custom-made Uniqlo items at the store, such as semi-made-to-order jackets and original T-shirts that can be ordered via smartphones at the storeâ€™s UTme! service.
The company has put effort into creating sections where customers can enjoy not only shopping but also learning more about Uniqlo. Around the shop are examples of new coordination ideas that combine fashion and art, which have been co-produced with up-and-coming artists. There are also exhibitions about the evolution of clothes recycling and other efforts to achieve a good balance between corporate activities and social contributions. The area about the history of their UT series, Uniqloâ€™s popular franchise that features both manga art and collaborated works with pop artists and various brands, will surely appeal to children.
The shop will take thorough measures to prevent the spread of coronavirus infections so customers can enjoy shopping without concern. For the time being, there will be a limit to the number of customers who can enter the store and customers will be asked to wear face masks.